Oeuf equals "egg" in French. The shop is as cute as the name. Actually, I think most French words are historically irresistible when paired with babies. ie. Bebe, Les Infants, Petite, Garcon, Femme, Maison, etc. Founded by a French-American couple who wanted design-savvy, environmentally-aware goods for their first child, the company has succeeded in making nursery essentials modern and beautiful. This quilted blue lounger, $98, for instance. It's pricey, but I know lots of Manhattanites who wouldn't think twice.
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